Posted by The Art Newspaper among the best social media managers in the museum field during the pandemic: here it is who is Ilde Forgione.
Who is Ilde Forgione
Ilde Forgione is the account manager of Tik Tok for the Uffizi. It is in fact part of a team of 8 people, which during the pandemic had the merit of being able to to bring the very young people interested in art.
How? Through funny videos on Tik Tok, which go to make art and literature no longer a mirage to look at from the bottom up, but a world to discover, discuss and talk about without fear.
Forgione, thirty-six, originally from the hamlet of Fontanella in the municipality of the province of Empoli, has been included by The Art Newspaper, among the best social media managers in the world in the museum field during the Covid-19 pandemic.
Graduated in law is Doctor of Public and Economic Law at the University of Pisa, is research fellow at the University of Modena and Reggio Emilia.
The pandemic has shocked the world of museums, forcing them to prolonged closures and, consequently, also to lose interest in what they offer. With this in mind, Ilde Forgione’s team managed to keep interest in the Uffizi high, also involving the under 25s.
Who is Ilde Forgione: the Uffizi on Tik Tok
With the aim of arousing interest in young people between 15 and 25, the director of the Uffizi, Eike Dieter Schmidt, he proposed to his team of bring the museum to Tik Tok. So it was and, thanks to the creativity of Ilde Forgione, it was a success.
Currently the Uffizi almost count 80 thousand followers on the social of the very young and more than 500 thousand likes. The biggest challenge was to get as close as possible to the language of a generation that apparently seems to have little interest in art. But so, apparently, it is not. Just use the right means to arouse interest and curiosity.
Some videos on Tik Tok went viral. Among them, the most famous is the one that tells the courtship of the poet Francesco Petrarca towards Laura.
Who is Ilde Forgione: the power of the Infuencers
The power of influencers it was also used by the Uffizi Gallery to bring young people closer to art.
In June 2020, the very famous tiktoker Martina Socrates in fact he had the role of Cicero on behalf of the museum. In a direct social network, he guided spectators to discover the Uffizi. It was an extraordinary event, the first live broadcast of an Italian museum on Tik Tok. The next month, the digital entrepreneur Chiara Ferragni visited the Gallery on the occasion of a photo shoot for Vogue Japan. But not only that, she also had the opportunity to visit the museum accompanied by the director and posted a photo on Instagram that portrayed her with the Birth of Venus by Botticelli.
These two events, needless to say, sparked a series of discussions, but on the other hand they were very important for the Uffizi. Ticket sales among children under 25, after the two events, has had a huge increase, a sign that perhaps bringing art closer to the youngest is useful.
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