Who works within the field of mass media knows that the users attention curve tends to be short-lived. It is around this data that new social networks, applications and features are developed that allow you to capture attention in the shortest possible time.
After TikTok is Instagram then also YouTube fits this new vision inspired by the Chinese social network for the realization of YouTube Shorts, which from July 14 will be available in beta, also in Italy. A will appear on the platform new section called precisely “Shorts”, where you can shoot, edit and obviously also watch short videos. But let’s go into more detail to find out more.
What is YouTube Shorts
YouTube Shorts it will be found within the video sharing platform as a real one section where you can watch, create and share short videos. But above all they can realize directly with your smartphone.
It might not seem like a real novelty since YouTube already gives you the possibility to upload short videos made with mobile phones, but with this new version you will have more tools to create them directly within the platform.
What is YouTube Shorts: the new features
YouTube Shorts will allow the creation of videos of the maximum duration of 60 seconds, just as it already happens with the videos on TikTok and with the Reels up Instagram. Videos, which can be made with the help of those who are the classics tools found in a normal mounting application such as multi-segment camera, the possibility of to insert the text is subtitles, add clips present in the phone gallery and modify everything with i filters.
But the big news will also be that of be able to sample audio from videos already available on YouTube. It will then be possible to revisit the contents of other creators uploaded to the platform, as was already the case with those that are called “Reaction”, but just like TikTok videos, YouTube Shorts will also allow one greater interaction between content created by different creators.
What is YouTube Shorts: copyright, fair use and creator rights
One of the fears of the creators is that of see your own creation used by others without having given permission. But do not worry, even in this case, on YouTube the rules applicable with fair use is copyright. The holders of the rights of a content will therefore be able to disable the ability to remix your own videos. In this way, protecting the intellectual property on its artistic products.
As for the music that you can use, there will be no copyright issues. In fact, if before a video could undergo cancellation for having used a song protected by copyright, with Youtube Shorts, the American video sharing platform has collaborated with several labels for the possibility of using the vast music collection available and enriching their contents. According to rumors, over 250 record companies are ready to join this new function. But being still a beta version there is also the possibility that, over time, the offer can expand even more.